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Marktforschung
Direktmarketing
1,883
Direct marketing
1,576
Deutschland
351
Germany
327
Consumer behaviour
268
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258
Theorie
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Theory
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direct marketing
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fuzzy clustering
56
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44
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43
Social web
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Musiol, Gerald
3
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2
Dahlhoff, Hans-Dieter
2
Falkenreck, Christine
2
Kindermann, Harald
2
Korzen, Eva Janina
2
Moutinho, Luiz
2
Smejkal, Angela
2
Wagner, Ralf
2
Werani, Thomas
2
Akhter, Syed H.
1
Bamossy, Gary J.
1
Barutçu, Süleyman
1
Benson, Susan
1
Boateng, Sheena Lovia
1
Borghard, William
1
Brennan, Mike
1
Caballero, Marjorie J.
1
Chen, Zhen-Yu
1
Chonko, Lawrence B.
1
Claycomb, Cindy
1
Crissy, William Joseph Eliot
1
Daskalaki, Sophia
1
De Bruyn, Arnaud
1
Dogan, Kutsal
1
Donkor, Paul Owusu
1
Durvasula, Srinivas
1
Elsner, Ralf
1
Engelmann, Jens
1
Fan, Zhi-Ping
1
Faulkner, Margaret
1
Fessel, Klaus
1
Foley, Linda M.
1
Franzen, Ottmar
1
Freiheit, Julia
1
Ganesan, Shankar
1
Gaur, Vidhu
1
Gogos, Paris
1
Kaplan, Robert M.
1
Kearns, Zane
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Beiträge des Instituts für Empirische Wirtschaftsforschung
2
Fundamentals of marketing research ; Vol. 3
2
Gabler Edition Wissenschaft
2
Journal of targeting, measurement and analysis for marketing
2
Working paper / Dialog Marketing Competence Center
2
Corporate reputation review : an international journal
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Direct store delivery : concepts, applications and instruments
1
Discussion paper / Tinbergen Institute
1
Discussion paper / Tinbergen Institute / Tinbergen Institute
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
E + M ekonomie a management
1
Econometric models in marketing
1
European journal of operational research : EJOR
1
Handbuch der Marktforschung
1
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Modelling value : selected papers of the 1st international conference on value chain management, May 4th - 5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria
1
Modelling value ; Vol. 2
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Springer eBook Collection / Business and Economics
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Wiley marketing series
1
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ECONIS (ZBW)
43
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1
Ethical issues and concerns in collection of marketing information and marketing intelligence : ethical issue in collection of information
Mandal, Pratap Chandra
- In:
International journal of business intelligence research …
10
(
2019
)
2
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012112787
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2
Kundenstrukturanalyse als Instrument zur Informationsgewinnung für Managemententscheidungen im Bereich des Direktmarketing
Franzen, Ottmar
-
1990
Persistent link: https://www.econbiz.de/10000817033
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3
Adressenselektion bei Mail-Order-Aktionen mittels kategorieller Regression : die Problematik der Modellauswahl
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622378
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4
Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622388
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5
Using DSD for prime market research
Preddy, Neil
;
Rigney, Wayne
;
Gogos, Paris
- In:
Direct store delivery : concepts, applications and …
,
(pp. 57-78)
.
2009
Persistent link: https://www.econbiz.de/10003822642
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6
Direct mail panels in der Anwendung : wissenschaftliche Basis und praktische Umsetzung
Dahlhoff, Hans-Dieter
-
2009
Persistent link: https://www.econbiz.de/10003904681
Saved in:
7
Direct marketing : an international journal
2007-2009: Bradford : Emerald
-
1.2007 - 3.2009
Persistent link: https://www.econbiz.de/10003482313
Saved in:
8
Competitor analysis: assessing competitive formats and advantages
Foley, Linda M.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 37-46)
.
2007
Persistent link: https://www.econbiz.de/10003443949
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9
Direct Mail-Panels als Instrument der Evaluation von Kommunikationsmaßnahmen
Dahlhoff, Hans-Dieter
;
Korzen, Eva Janina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 33-41
Persistent link: https://www.econbiz.de/10003910976
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10
Impact of direct marketing acticvities on company reputation transfer success : empirical evidence from five different cultures
Wagner, Ralf
;
Falkenreck, Christine
-
2009
Persistent link: https://www.econbiz.de/10003911239
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