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Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge; Gielens, Katrijn; Gijsbrechts, Els - In: Journal of marketing research : JMR 47 (2010) 5, pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
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Opportunities for active stock-out management in online stores : the impact of the stock-out policy on online stock-out reactions
Breugelmans, Els (contributor); Campo, Katia (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002707135
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Towards hierarchical linking of marketing resource allocation to market areas and product groups
Gijsbrechts, Els; Naert, Philippe Antoine - 1983
Persistent link: https://www.econbiz.de/10002439659
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Towards hierarchical linking of marketing resource allocation to market areas and produkt groups
Gijsbrechts, Els - 1983 - Rev. version of 82-75
Persistent link: https://www.econbiz.de/10002439752
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Estimating the sales potential of a new heating system : an "inverted" Lancaster approach
Verbruggen, Aviel - In: International journal of research in marketing : IJRM ; … 5 (1989) 4, pp. 289-302
Persistent link: https://www.econbiz.de/10001084185