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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
25
Konsumentenverhalten
24
Theorie
14
Theory
14
Einzelhandel
12
Market research
12
Retail trade
12
Marketing management
11
Marketingmanagement
11
Salespeople
11
Verkaufspersonal
11
Selling
9
Verkauf
9
Sales promotion
8
Verkaufsförderung
8
Ladengeschäft
7
Retail outlet
7
Handelsmarketing
6
Retail marketing
6
USA
6
United States
6
Distribution channel
5
Marketing
5
Vertriebsweg
5
Advertising effects
4
Beziehungsmarketing
4
Direct marketing
4
Direktmarketing
4
Marketing theory
4
Marketingtheorie
4
Multivariate Analyse
4
Multivariate analysis
4
Preismanagement
4
Pricing strategy
4
Regression analysis
4
Regressionsanalyse
4
Relationship marketing
4
Werbewirkung
4
Advertising
3
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Article
8
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Article in journal
6
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2
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English
12
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Mantrala, Murali K.
5
Hutchinson, J. W.
4
Chandon, Pierre
3
Young, Scott H.
3
Alba, Joseph W.
2
Hutchinson, J. Wesley
2
Raman, Kalyan
2
Allenby, Greg M.
1
Bian, Yiwen
1
Bradlow, Eric
1
Bradlow, Eric T.
1
Brazell, Jeff D.
1
Diederich, Adele
1
Eisenstein, Eric M.
1
Goetz, Oliver
1
Guan, Xu
1
Inman, J. Jeffrey
1
Kelley, Eileen
1
Krafft, Manfred
1
MacEachern, Steven N.
1
Naik, Prasad A.
1
Otter, Thomas
1
Rieskamp, Joerg
1
Rizley, Ross
1
Ruan, Shiling
1
Shankar, Venkatesh
1
Sotgiu, Francesca
1
Sridhar, Shrihari
1
Thorson, Esther
1
Tillmanns, Sebastian
1
Townsen, James T.
1
Vadlamani, Ravi
1
johnson, joe
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INSEAD
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Journal of retailing
3
Journal of marketing research : JMR
2
Faculty & research / Insead : working paper series
1
INSEAD Business School Research Paper
1
Marketing : journal of research and management
1
Retailing in the 21st century : current and future trends
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Working paper series / Center for Consumer Research
1
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ECONIS (ZBW)
12
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1
Applications of intelligent technologies in retail marketing
Vadlamani, Ravi
;
Raman, Kalyan
;
Mantrala, Murali K.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 127-141)
.
2006
Persistent link: https://www.econbiz.de/10003146669
Saved in:
2
Resource allocation in marketing
Raman, Kalyan
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 81-89
Persistent link: https://www.econbiz.de/10003976438
Saved in:
3
The evolution of marketing channel research domains and methodologies : an integrative review and future directions
Krafft, Manfred
;
Goetz, Oliver
;
Mantrala, Murali K.
; …
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 569-585
Persistent link: https://www.econbiz.de/10011422437
Saved in:
4
Innovations in shopper marketing : current insights and future research issues
Shankar, Venkatesh
;
Inman, J. Jeffrey
;
Mantrala, Murali K.
- In:
Journal of retailing
87
(
2011
),
pp. 29-42
Persistent link: https://www.econbiz.de/10009269265
Saved in:
5
Dynamic marketing budgeting for platform firms : theory, evidence, and application
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Naik, Prasad A.
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 929-943
Persistent link: https://www.econbiz.de/10010217417
Saved in:
6
Strategic information management in a distribution channel
Guan, Xu
;
Mantrala, Murali K.
;
Bian, Yiwen
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10012102917
Saved in:
7
A framework for understanding consumer knowledge
Hutchinson, J. W.
;
Alba, Joseph W.
-
1985
Persistent link: https://www.econbiz.de/10000834056
Saved in:
8
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Visual marketing : from attention to action ; …
,
(pp. 224-258)
.
2008
Persistent link: https://www.econbiz.de/10009260338
Saved in:
9
Heuristics and biases in data-based decision making : effects of experience, training, and graphical data displays
Hutchinson, J. W.
;
Alba, Joseph W.
;
Eisenstein, Eric M.
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 627-642
Persistent link: https://www.econbiz.de/10009234931
Saved in:
10
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre
(
contributor
);
Hutchinson, J. W.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632312
Saved in:
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