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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
36
Konsumentenverhalten
36
Theorie
14
Theory
14
Demand and Price Analysis
12
competitive strategy
11
private labels
11
pricing
10
Präferenztheorie
9
Theory of preferences
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Experiment
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competition
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Decision
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USA
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United States
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Brand management
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Industrial Organization
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Markenführung
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Market research
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Marketing
5
Marketingmanagement
5
Bewertung
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Brand
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Choice
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Decision theory
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Entscheidungstheorie
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Evaluation
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Markenartikel
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Marketing management
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Marketing theory
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Marketingtheorie
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Brand extension
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Brand image
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Customer satisfaction
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Kundenzufriedenheit
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English
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Dhar, Ravi
6
Khan, Uzma
2
Carman, James M.
1
Huber, Joel
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Nowlis, Stephen M.
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Simonson, Itamar
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Valenzuela, Ana
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Winer, Russell S.
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Journal of marketing research : JMR
4
Working paper series / Fisher Center for Real Estate and Urban Economics, Institute of Business and Economic Research, University of California
1
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ECONIS (ZBW)
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Price-framing effects on the purchase of hedonic and utilitarian bundles
Khan, Uzma
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1090-1099
Persistent link: https://www.econbiz.de/10008796523
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2
The shopping momentum effect
Dhar, Ravi
;
Huber, Joel
;
Khan, Uzma
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 370-378
Persistent link: https://www.econbiz.de/10003547561
Saved in:
3
Contingent response to self-customization procedures : implications for decision satisfaction and choice
Valenzuela, Ana
;
Dhar, Ravi
;
Zettelmeyer, Florian
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 754-763
Persistent link: https://www.econbiz.de/10003926924
Saved in:
4
The effect of decision order on purchase quantity decisions
Nowlis, Stephen M.
;
Dhar, Ravi
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 725-737
Persistent link: https://www.econbiz.de/10009235357
Saved in:
5
Classification and regression tree analysis in marketing research
Carman, James M.
;
Dhar, Ravi
-
1993
Persistent link: https://www.econbiz.de/10001442079
Saved in:
6
Marketing management
Winer, Russell S.
;
Dhar, Ravi
-
2011
-
4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10008699597
Saved in:
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