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Marktforschung
Consumer behaviour
34
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17
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15
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14
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14
USA
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Lehmann, Donald R.
18
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2
Kayande, Ujwal
2
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2
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Roberts, John H.
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
2
Journal of marketing research : JMR
2
Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University, Paper
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing letters : a journal of research in marketing
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Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Market research and analysis
Lehmann, Donald R.
-
1979
Persistent link: https://www.econbiz.de/10000049873
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2
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
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3
Television show preference : application of a choice model
Lehmann, Donald R.
- In:
Journal of marketing research : JMR
8
(
1971
)
1
,
pp. 47-55
Persistent link: https://www.econbiz.de/10002365273
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4
Market research and analysis
Lehmann, Donald R.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10013481530
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5
Metric and interpretive explorations of macromarketing
Shultz, Clifford J.
;
Holbrook, Morris B.
;
Lehmann, Donald R.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10003893379
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6
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
2008
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003543205
Saved in:
7
After test marketing, what?
Farley, John U.
;
Howard, John A.
;
Lehmann, Donald R.
- In:
Proceedings of the Business and Economic Statistics …
(
1970
),
pp. 288-296
Persistent link: https://www.econbiz.de/10003545012
Saved in:
8
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Saved in:
9
Difference in attribute importance for different industrial products
Lehmann, Donald R.
;
O'Shaughnessy, John
- In:
Journal of marketing
38
(
1974
)
2
,
pp. 36-42
Persistent link: https://www.econbiz.de/10002364779
Saved in:
10
Market structure modeling via clustering and discriminant analysis : a portrayal of the soft drink market
Lehmann, Donald R.
;
Pessemier, Edgar A.
-
1973
Persistent link: https://www.econbiz.de/10002365271
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