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~subject:"Marktforschung"
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Marktforschung
Sponsorship
14
Consumer behaviour
13
Konsumentenverhalten
13
Sponsoring
13
Meta-Analyse
9
Meta-analysis
9
Advertising effects
7
Marketing management
7
Marketingmanagement
7
Werbewirkung
7
Salespeople
6
Verkaufspersonal
6
Arbeitszufriedenheit
5
Brand image
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Job satisfaction
5
Markenimage
5
Sports marketing
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Celebrity endorsement
4
Celebrity-Werbung
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Sport event
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Sportmarketing
4
Sportveranstaltung
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Stress
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meta-analysis
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Advertising
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Arbeitsleistung
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Arbeitsverhalten
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Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Brand
3
Brand extension
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Brand management
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Business ethics
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Cognition
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Corporate culture
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Customer satisfaction
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Decision
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Locander, William B.
2
Carrillat, François A.
1
Cocanougher, A. Benton
1
Conduit, Jodie
1
Farrelly, Francis J.
1
Gebhardt, Gary F.
1
Ladik, Daniel M.
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Legoux, Renaud
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Scamell, Richard W.
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Journal of marketing
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MSU business topics
1
Marketing letters : a journal of research in marketing
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Marketing research techniques series
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ECONIS (ZBW)
4
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Market intelligence dissemination practices
Gebhardt, Gary F.
;
Farrelly, Francis J.
;
Conduit, Jodie
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
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2
When the decision ball keeps rolling : an investigation of the Sisyphus effect among maximizing consumers
Carrillat, François A.
;
Ladik, Daniel M.
;
Legoux, Renaud
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 283-296
Persistent link: https://www.econbiz.de/10009305520
Saved in:
3
Problem definition in marketing
Locander, William B.
(
contributor
); …
-
1975
Persistent link: https://www.econbiz.de/10000664700
Saved in:
4
A team approach to managing the market research process
Locander, William B.
;
Scamell, Richard W.
- In:
MSU business topics
25
(
1977
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10002393261
Saved in:
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