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Self-Regulatory Strength and Consumers’ Relinquishment of Decision Control : When Less Effortful Decisions are More Resource Depleting

Usta, Murat; Häubl, Gerald - 2013

Based on the self-regulatory strength model and prior research on self-esteem threats, we predict and show that delegating decisions to surrogates – such as financial advisors or physicians – depletes consumers’ limited self-regulatory resources more than making the same decisions...

Persistent link: https://www.econbiz.de/10014044435