Self-regulatory strength and consumers' relinquishment of decision control : when less effortful decisions are more resource depleting
Year of publication: |
2011
|
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Authors: | Usta, Murat ; Häubl, Gerald |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 2, p. 403-412
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Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Selbstevaluation | Self-assessment | Marktforschung | Market research |
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