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The impact of outcome elaboration on suscepttibility to contextual and presentation biases
Nenkov, Gergana Y.; Inman, J. Jeffrey; Hulland, John; … - In: Journal of marketing research : JMR 46 (2009) 6, pp. 764-776
Persistent link: https://www.econbiz.de/10003927135
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The double-edged sword of signaling effectiveness : when salient cues curb postpurchase consumption
Zhu, Meng; Billeter, Darron M.; Inman, J. Jeffrey - In: Journal of marketing research : JMR 49 (2012) 1, pp. 26-38
Persistent link: https://www.econbiz.de/10009507252
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The shopper-centric retailer : three case studies on deriving shopper insights from frequent shopper data
Nikolova, Hristina; Inman, J. Jeffrey; Maurer, Jim; … - 2014
Persistent link: https://www.econbiz.de/10010424898
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Innovations in shopper marketing : current insights and future research issues
Shankar, Venkatesh; Inman, J. Jeffrey; Mantrala, Murali K. - In: Journal of retailing 87 (2011), pp. 29-42
Persistent link: https://www.econbiz.de/10009269265
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Our vision for the Journal of Consumer Research : it's all about the consumer
Inman, J. Jeffrey; Campbell, Margaret C.; Kirmani, Amna; … - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 955-959
Persistent link: https://www.econbiz.de/10011843950