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Marktforschung
Consumer behaviour
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USA
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game theory
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channels of distribution
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retailing
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Inman, J. Jeffrey
5
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Billeter, Darron M.
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Kirmani, Amna
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Mantrala, Murali K.
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Nenkov, Gergana Y.
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Journal of marketing research : JMR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of retailing
1
Review of marketing research
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ECONIS (ZBW)
5
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1
The impact of outcome elaboration on suscepttibility to contextual and presentation biases
Nenkov, Gergana Y.
;
Inman, J. Jeffrey
;
Hulland, John
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 764-776
Persistent link: https://www.econbiz.de/10003927135
Saved in:
2
The double-edged sword of signaling effectiveness : when salient cues curb postpurchase consumption
Zhu, Meng
;
Billeter, Darron M.
;
Inman, J. Jeffrey
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10009507252
Saved in:
3
The shopper-centric retailer : three case studies on deriving shopper insights from frequent shopper data
Nikolova, Hristina
;
Inman, J. Jeffrey
;
Maurer, Jim
; …
-
2014
Persistent link: https://www.econbiz.de/10010424898
Saved in:
4
Innovations in shopper marketing : current insights and future research issues
Shankar, Venkatesh
;
Inman, J. Jeffrey
;
Mantrala, Murali K.
- In:
Journal of retailing
87
(
2011
),
pp. 29-42
Persistent link: https://www.econbiz.de/10009269265
Saved in:
5
Our vision for the Journal of Consumer Research : it's all about the consumer
Inman, J. Jeffrey
;
Campbell, Margaret C.
;
Kirmani, Amna
; …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 955-959
Persistent link: https://www.econbiz.de/10011843950
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