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Decision support for marketing management
Little, John D. C. - 1978
Persistent link: https://www.econbiz.de/10002378730
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Entscheidungsunterstützung für Marketingmanager
Little, John D. C. - In: Journal of business economics : JBE 49 (1979) 11, pp. 982-1007
Persistent link: https://www.econbiz.de/10002378756
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A market share theoreme
Bell, David E.; Keeney, Ralph L.; Little, John D. C. - In: Journal of marketing research : JMR 12 (1975) 2, pp. 136-141
Persistent link: https://www.econbiz.de/10001889585