Narrow search
Showing 1 - 6 of 6
Cover Image
Essentials of marketing research
Zikmund, William G.; Babin, Barry J. - 2010 - 4th ed.
Persistent link: https://www.econbiz.de/10003871091
Cover Image
Essentials of marketing research
Zikmund, William G.; Babin, Barry J. - 2007 - 3. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003451768
Cover Image
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.; Griffin, Mitch; Hair, Joseph F. - In: Journal of business research : JBR 69 (2016) 8, pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Cover Image
A personality-based measure of the wine consumption experience for millennial consumers
Spielmann, Nathalie; Babin, Barry J.; Verghote, Caroline - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 228-245
Persistent link: https://www.econbiz.de/10011563747
Cover Image
Exploring marketing research
Zikmund, William G. - 2007 - 9. ed. [internat. student ed.]
Persistent link: https://www.econbiz.de/10013485271
Cover Image
Essentials of marketing research
Zikmund, William G.; Babin, Barry J. - 2010 - 4. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004947228