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Marktforschung
Marketing
29,158
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11,399
Advertising
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8,903
Competitive strategy
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1,524
Brand management
1,508
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1,431
advertising
1,371
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1,281
Relationship marketing
1,224
Beziehungsmarketing
1,219
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1,150
Agribusiness
1,115
Welt
1,106
World
1,098
SME
1,018
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1,007
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992
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989
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Koschnick, Wolfgang J.
13
Malhotra, Naresh K.
10
Hruschka, Harald
9
Kotler, Philip
8
Eisend, Martin
7
Leeflang, Peter
7
Birks, David F.
6
Green, Paul E.
6
Peter, Jerome Paul
6
Donnelly, James H.
5
Lehmann, Donald R.
5
Parsons, Leonard J.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Sheth, Jagdish N.
5
Trommsdorff, Volker
5
Wind, Yoram
5
Alexander, Ralph S.
4
Cross, James S.
4
Farris, Paul W.
4
Franses, Philip Hans
4
Hackley, Christopher E.
4
Hildebrandt, Lutz
4
Pepels, Werner
4
Roberts, John H.
4
Rossi, Patricia
4
Schultz, Randall L.
4
Wieringa, Jaap E.
4
Zaltman, Gerald
4
Ahsen, Anette von
3
Baumgartner, Hans
3
Beckman, Theodore N.
3
Belk, Russell W.
3
Berekoven, Ludwig
3
Bieger, Thomas
3
Bijmolt, Tammo H. A.
3
Bossle, Rudolf
3
Boyd, Harper W.
3
Buber, Renate
3
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American Marketing Association
21
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Market Research Society
4
European Association for Industrial Marketing Research
3
GfK-Nürnberg e.V.
3
Springer Fachmedien Wiesbaden
3
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
Advertising Research Foundation
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
Deutscher Marketing-Verband
2
Edward Elgar Publishing
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association / Marketing Division
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American Marketing Association / Task Force on the Development of Marketing Thought
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1
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1
BDW, Deutscher Kommunikationsverband
1
Bain & Company <Boston, Mass.>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
British Market Research Bureau, ltd
1
Bund Deutscher Verkaufsförderer und Trainer
1
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SpringerLink / Bücher
16
Europäische Hochschulschriften / 5
12
Journal of marketing research : JMR
10
Gabler Edition Wissenschaft
9
Journal of business research : JBR
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of forecasting
7
International journal of market research
7
Journal of the Academy of Marketing Science
7
Springer eBook Collection
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International series in quantitative marketing
5
Journal of marketing management : MM
5
Organisation und praktische Anwendung
5
JETRO books on-demand
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business-to-business marketing
4
Journal of marketing
4
Lehrbuch
4
Marketing intelligence & planning
4
Prentice-Hall international series in management
4
Review of marketing research
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
European Advertising Academy
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Journal of business economics : JBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Know-how to use
3
Marketing theory
3
SAGE library in marketing
3
Springer eBook Collection / Business and Economics
3
The handbook of marketing research : uses, misuses, and future advances
3
UTB / Management
3
A century of marketing
2
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ECONIS (ZBW)
1,017
USB Cologne (EcoSocSci)
93
OLC EcoSci
13
USB Cologne (business full texts)
3
EconStor
3
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1
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1
Are there differing strategies for social media use by winery size in California?
Higgins, Lindsey M.
;
Wolf, Marianne McGarry
- In:
International journal of entrepreneurship and small business
32
(
2017
)
1/2
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011804273
Saved in:
2
Managing consumer capitalism : artists, engineers, and psychologists as new
marketing
experts in interwar Germany
Logemann, Jan
- In:
Reshaping capitalism in Weimar and Nazi Germany
,
(pp. 208-231)
.
2022
Persistent link: https://www.econbiz.de/10013191962
Saved in:
3
Emerging international strategic frontiers : proceedings of the American
Marketing
Association's International
Marketing
Conference in Singapore, June 16 - 18, 1986
Tan, Chin Tiong
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000822211
Saved in:
4
Management in Apotheken
Kaapke, Andreas
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10013374515
Saved in:
5
Marketing
, sales promotion, and
advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
6
[
Marketing
: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
7
Marketing
communication : Modern promotional strategy
Webster, Frederick Elmer
-
1971
Persistent link: https://www.econbiz.de/10000572068
Saved in:
8
Hopf bifurcation in an
advertising
diffusion model
Feichtinger, Gustav
- In:
Journal of economic behavior & organization : JEBO
17
(
1992
)
3
,
pp. 401-411
Persistent link: https://www.econbiz.de/10001126037
Saved in:
9
A short annotated bibliography of
marketing
and
advertising
research
Advertising Research Foundation
-
1953
Persistent link: https://www.econbiz.de/10002106012
Saved in:
10
A - G
Koschnick, Wolfgang J.
-
2003
-
3., neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001814277
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