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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299967
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Marketing research
Green, Paul E.; Malhotra, Naresh K. - 2017
Persistent link: https://www.econbiz.de/10011634312
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Personal reflections on my research contribution to marketing
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009270382
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1993
Persistent link: https://www.econbiz.de/10000326100
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Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
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Self concept and product choice : an integrated perspective
Malhotra, Naresh K. - In: Journal of economic psychology : research in economic … 9 (1988) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
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Basic marketing research : applications to contemporary issues
Malhotra, Naresh K. - 2002 - Internat. ed
Persistent link: https://www.econbiz.de/10001624740
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Basic marketing research : integration of social media
Malhotra, Naresh K. - 2012 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009301814
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Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K. - 2007
Persistent link: https://www.econbiz.de/10003541516
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Special issue on the state of the art in marketing research
Malhotra, Naresh K. (contributor) - In: Journal of the Academy of Marketing Science 16 (1988) 1
Persistent link: https://www.econbiz.de/10001062773