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Marktforschung
Marketing theory
3,233
Marketingtheorie
3,054
Ethnologie
1,723
Ethnology
1,257
Qualitative research
1,000
Marketing
897
qualitative research
740
Theorie
664
Theory
663
Consumer behaviour
612
Marketing management
590
Marketingmanagement
580
Konsumentenverhalten
560
Qualitative Methode
544
Qualitative method
528
Ethnography
527
USA
445
United States
432
Relationship marketing
377
ethnography
364
Beziehungsmarketing
354
Market research
340
Bibliometrics
297
Bibliometrie
296
Scientific method
225
Wissenschaftliche Methode
225
Brand management
221
Service-Dominant Logic
219
Service-dominant logic
219
History of economic thought
217
Ökonomische Ideengeschichte
217
Markenführung
199
Deutschland
189
Germany
187
Betriebliche Wertschöpfung
168
Value creation
168
Organisationsforschung
152
Organizational research
152
Innovation
142
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Sammelwerk
33
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22
Konferenzschrift
14
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7
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6
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5
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4
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Malhotra, Naresh K.
23
Tadajewski, Mark
8
Hunt, Shelby D.
6
Belk, Russell W.
5
Canniford, Robin
5
Green, Paul E.
5
Bijmolt, Tammo H. A.
4
Fischer, Eileen
4
Hildebrandt, Lutz
4
Wieringa, Jaap E.
4
Alderson, Wroe
3
Arnould, Eric J.
3
Birks, David F.
3
Cayla, Julien
3
DeSarbo, Wayne S.
3
Grewal, Rajdeep
3
Kayande, Ujwal
3
Leeflang, Peter
3
Lehmann, Donald R.
3
Moisander, Johanna
3
Pauwels, Koen H.
3
Peterson, Mark A.
3
Roberts, John H.
3
Schwarzkopf, Stefan
3
Sheth, Jagdish N.
3
Stremersch, Stefan
3
Wind, Yoram
3
Winer, Russell S.
3
Aaker, David A.
2
Agarwal, James
2
Aghazadeh, Hashem
2
Albaum, Gerald
2
Albaum, Gerald S.
2
Bagozzi, Richard P.
2
Bajde, Domen
2
Bartels, Robert D. W.
2
Beckman, Theodore N.
2
Bristor, Julia M.
2
Caldwell, Marylouise
2
Cox, Reavis
2
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American Marketing Association
10
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3
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3
European Marketing Academy
2
AMACOM
1
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1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Edward Elgar Publishing
1
Market Research Council
1
Market Research Society
1
National Council of Applied Economic Research
1
Paul D. Converse Symposium <10, 1978, Urbana, Ill.>
1
Summer Educators' Conference
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tūran Universitetí
1
Warwick Business School
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Review of marketing research
9
Journal of marketing management : MM
8
Organizational research methods : ORM
8
Qualitative market research : an international journal
8
SAGE library in marketing
8
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
SpringerLink / Bücher
7
The development of marketing theory and its philosophical underpinnings
7
International journal of market research
6
Journal of historical research in marketing
6
Marketing theory
6
Critical marketing : defining the field
5
European journal of marketing : EJM
4
Fundamentals of marketing research ; Vol. 6
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Springer eBook Collection / Business and Management
4
Australasian marketing journal
3
Fundamentals of marketing research ; Vol. 1
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International series in quantitative marketing
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Legends in marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Qualitative Marktforschung : Konzepte - Methoden - Analysen
3
Qualitative marketing research : approaches, techniques and analysis
3
Review of Marketing Research Ser.
3
The SAGE handbook of marketing theory
3
The impact of theory on representations of the consumer and the marketing organisation
3
The nature and scope of marketing research
3
AMS review : official publication of the Academy of Marketing Science
2
Grid series in marketing
2
Handbook of qualitative research methods in marketing
2
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
2
International Series in Quantitative Marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Market research handbook
2
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Source
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ECONIS (ZBW)
362
USB Cologne (EcoSocSci)
5
Showing
1
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367
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1
From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda
;
Abarashi, Jamal
;
Ferguson, …
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
Saved in:
2
Qualitative research in marketing : what can academics do better?
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
Saved in:
3
Relationship advertising : how advertising can enhance social bonds
Malefyt, Timothy de Waal
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2494-2502
Persistent link: https://www.econbiz.de/10011399533
Saved in:
4
Using
ethnography
of communication in organizational research
Kalou, Zoi
;
Sadler-Smith, Eugene
- In:
Organizational research methods : ORM
18
(
2015
)
4
,
pp. 629-655
Persistent link: https://www.econbiz.de/10011373969
Saved in:
5
This is going to hurt : compassionate research methods
Hansen, Hans
;
Trank, Christine Quinn
- In:
Organizational research methods : ORM
19
(
2016
)
3
,
pp. 352-375
Persistent link: https://www.econbiz.de/10011516400
Saved in:
6
Practitioners as theorists : para-
ethnography
and the collaborative study of contemporary organizations
Islam, Gazi
- In:
Organizational research methods : ORM
18
(
2015
)
2
,
pp. 231-251
Persistent link: https://www.econbiz.de/10010506327
Saved in:
7
Grounded Theory as a macromarketing methodology : critical insights from researching the marketing dynamics of Fairtrade Towns
Samuel, Anthony
;
Peattie, Kenneth J.
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011452309
Saved in:
8
Autoethnography as a legitimate approach to HRD research : a methodological conversation at 30,000 feet
Grenier, Robin S.
- In:
Human resource development review : HRD review
14
(
2015
)
3
,
pp. 332-350
Persistent link: https://www.econbiz.de/10011382621
Saved in:
9
Grounded visual pattern analysis : photographs in organizational field studies
Shortt, Harriet L.
;
Warren, Samantha K.
- In:
Organizational research methods : ORM
22
(
2019
)
2
,
pp. 539-563
Persistent link: https://www.econbiz.de/10012005509
Saved in:
10
"Zooming with" : a participatory approach to the use of video
ethnography
in organizational studies
Jarrett, Michael
;
Liu, Feng
- In:
Organizational research methods : ORM
21
(
2018
)
2
,
pp. 366-385
Persistent link: https://www.econbiz.de/10011855835
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