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How the service function can help industrial firms to become market driven
Langerak, Fred; Commandeur, Harry R.; Napel, J. M. ten - 1995
Persistent link: https://www.econbiz.de/10000924072
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Coice of consumer research methods in the front end of new product development
Creusen, Mariëlle; Hultink, Erik J.; Eling, Katrin - In: International journal of market research : JMRS ; the … 55 (2013) 1, pp. 81-104
Persistent link: https://www.econbiz.de/10009716394
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Predicting new product success and failure : the impact of launch strategy and market characteristics
Hultink, Erik J. - 1994
Persistent link: https://www.econbiz.de/10013421278
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Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan; Diamantopoulos, Adamantios - 2009
Persistent link: https://www.econbiz.de/10003794200
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Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan; Diamantopoulos, Adamantios - 2007
Persistent link: https://www.econbiz.de/10003538156