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Harvard Graduate School of Business Administration
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8
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8
Industrial marketing management : the international journal for industrial and high-tech firms
7
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6
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3
Beiträge zur betriebswirtschaftlichen Forschung
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Hochschulschriften zur Betriebswirtschaftslehre
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International journal of wine business research : IJWBR
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International's series in marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Consumer perception of product risks and benefits
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1
Guest editorial: the dynamics of
sport
marketing
: suggestions for
marketing
intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
2
Researching a segmented market : reflections on telephone interviewing
Lord, Rhiannon
;
Bolton, Nicola
;
Fleming, Scott
; …
- In:
Management research review
39
(
2016
)
7
,
pp. 786-802
Persistent link: https://www.econbiz.de/10011564332
Saved in:
3
The changing role of spectators in
sport
tourism
Williams, Peter W.
- In:
Sport and tourism : 53st congress 2003, Athens, Greece
,
(pp. 207-222)
.
2003
Persistent link: https://www.econbiz.de/10002108975
Saved in:
4
Sportsponsoring aus der Sicht der Marktforschung
Zastrow, Hartmut
;
Cordes, Marcel
- In:
Finanzierung des Sports : Beiträge des 2. Kölner …
,
(pp. 20-35)
.
2002
Persistent link: https://www.econbiz.de/10001656096
Saved in:
5
Erfolgskonzepte im Tourismus III : Regionalmarketing - Großveranstaltungen - Marktforschung
Pechlaner, Harald
(
contributor
);
Bieger, Thomas
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002658915
Saved in:
6
Ethnographische Semantik : die Ordnung der Mitgliedschaftssymbole am Beispiel des Bergsports
Maeder, Christoph
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 681-696)
.
2009
Persistent link: https://www.econbiz.de/10003827434
Saved in:
7
Dimensions of general market demand associated with professional team sports : development of a scale
Byon, Kevin K.
;
Zhang, James J.
;
Connaughton, Daniel P.
- In:
Sport management review
13
(
2010
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10003966541
Saved in:
8
Dimensions of market demand associated with Taekwondo schools in North America : development of a scale
Kim, Min Kil
;
Zhang, James J.
;
Ko, Yong Jae
- In:
Sport management review
12
(
2009
)
3
,
pp. 149-166
Persistent link: https://www.econbiz.de/10003913572
Saved in:
9
Prediction markets : theory and applications
Vaughan Williams, Leighton
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009152004
Saved in:
10
Bridging the gap for destination extreme sports : a model of sports tourism customer experience
Klaus, Philipp
;
Maklan, Stan
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1341-1365
Persistent link: https://www.econbiz.de/10009412795
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