Researching a segmented market : reflections on telephone interviewing
Year of publication: |
2016
|
---|---|
Authors: | Lord, Rhiannon ; Bolton, Nicola ; Fleming, Scott ; Anderson, Melissa |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 39.2016, 7, p. 786-802
|
Subject: | Sport | Lifestyles | Market segments | Telephone interviews | Befragung | Interview | Lebensstil | Lifestyle | Marktsegmentierung | Market segmentation | Marktforschung | Market research | Telekommunikation | Telecommunications | Telefon | Telephone | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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