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~subject:"Marktforschung"
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Modellselektion in Finite Mixt...
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Marktforschung
Partial least squares
63
Partielle kleinste Quadrate
60
Structural equation model
57
Strukturgleichungsmodell
57
Kleinste-Quadrate-Methode
36
Least squares method
36
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31
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30
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24
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24
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22
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19
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19
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18
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18
Measurement
17
Messung
17
PLS-SEM
16
Structural equation modeling
15
Customer satisfaction
12
Deutschland
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Kundenzufriedenheit
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10
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9
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9
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9
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9
Firmenimage
8
Marketing
8
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structural equation modeling
8
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7
Statistik
7
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6
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6
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Sarstedt, Marko
23
Mooi, Erik
9
Ringle, Christian M.
8
Hair, Joseph F.
4
Mooi-Reci, Irma
2
Schlittgen, Rainer
2
Wilczynski, Petra
2
Adler, Susanne
1
Diamantopoulos, Adamantios
1
Fuchs, Christoph
1
Hauff, Sven
1
Hiram Ting
1
Hult, G. Tomas M.
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Radomir, Lăcrămioara
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Springer Texts in Business and Economics
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2
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1
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ECONIS (ZBW)
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Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011528763
Saved in:
2
Market research : the process, data, and methods using Stata
Mooi, Erik
;
Sarstedt, Marko
;
Mooi-Reci, Irma
-
2018
Persistent link: https://www.econbiz.de/10011660640
Saved in:
3
A concise guide to market research : the process, data, and methods using IBM SPSS Statistics
Sarstedt, Marko
;
Mooi, Erik
-
2019
-
Third edition
Persistent link: https://www.econbiz.de/10011806651
Saved in:
4
Customer research : time for second thoughts
Sarstedt, Marko
;
Schütz, Tobias
- In:
The marketing review
18
(
2018
)
1
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011892860
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5
A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Sarstedt, Marko
;
Mooi, Erik
-
2014
-
2nd ed.
Persistent link: https://www.econbiz.de/10010393008
Saved in:
6
Selected contributions to marketing research : understanding subtle influences on consumer behavior and their impact on theory and practice
Lehmann, Sebastian
-
2015
Persistent link: https://www.econbiz.de/10011382692
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7
Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios
;
Sarstedt, Marko
;
Fuchs, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
Saved in:
8
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.
;
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
Saved in:
9
A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Mooi, Erik
;
Sarstedt, Marko
-
2011
Persistent link: https://www.econbiz.de/10008856520
Saved in:
10
PLS path modeling and evolutionary segmentation
Ringle, Christian M.
;
Sarstedt, Marko
;
Schlittgen, Rainer
; …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1318-1324
Persistent link: https://www.econbiz.de/10009756046
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