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Facilitating and maintaining research access into ethnic minority firms
Altinay, Levent; Wang, Catherine L. - In: Qualitative market research : an international journal 12 (2009) 4, pp. 367-390
Persistent link: https://www.econbiz.de/10003893288
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Zukunftsfähigkeit von genossenschaftlichen Primärbanken in Deutschland
Thiesler, Ekkehard - 2000
Persistent link: https://www.econbiz.de/10013432865
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Minorities and marketing : research challenges
Andreasen, Alan R. (contributor);  … - 1977
Persistent link: https://www.econbiz.de/10000548134
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Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
Garry, Tony; Broderick, Anne J.; Lahiffe, Katy - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 959-977
Persistent link: https://www.econbiz.de/10003786751
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Researching behavioural differences among ethnic minority groups : the case for inferring ethnicity on the basis of people's names
Webber, Richard - In: International journal of market research : JMRS ; the … 52 (2010) 2, pp. 191-215
Persistent link: https://www.econbiz.de/10003970820
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Researching diverse individuals and societies
Sharma, Anjul - In: Market research handbook, (pp. 299-309). 2007
Persistent link: https://www.econbiz.de/10003548743
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Using Greimas' semiotics in ethnic consumer research
Silhouette-Dercourt, Virginie; Lassus, Christel de - In: International journal of market research : JMRS ; the … 58 (2016) 2, pp. 201-226
Persistent link: https://www.econbiz.de/10011472481
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Disadvantaged consumers' experiences of marketplace discrimination in customer services
Walsh, Gianfranco - In: Journal of marketing management : MM 25 (2009) 1/2, pp. 143-169
Persistent link: https://www.econbiz.de/10003831032
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Methodological issues in ethnic consumer survey research : changing consumer demographics and implications
Darley, William K.; Williams, Jerome D. - In: Marketing and multicultural diversity, (pp. 93-118). 2006
Persistent link: https://www.econbiz.de/10003291627
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A cross-cultural benefit segmentation analysis to evaluate the traditional assimilation model
Calantone, Roger J. - In: International journal of research in marketing : IJRM ; … 2 (1985) 3, pp. 207-217
Persistent link: https://www.econbiz.de/10001041181