Minorities and marketing : research challenges
ed. by Alan R. Andreasen and Frederick D. Sturdivant. American Marketing Association
| Year of publication: |
1977
|
|---|---|
| Other Persons: | Andreasen, Alan R. (contributor) ; Sturdivant, Frederick D. (contributor) |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Schwarze Menschen | Verbraucher | Vereinigte Staaten | Marktforschung | Market research | Ethnische Gruppe | Ethnic group | Minderheit | Minority | Theorie | Theory |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Published items: |
5 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 142 S 23 cm |
|---|---|
| Conferences: | Conference ; (Columbus, Ohio) : 1976.05.27-29 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben 6 Beiträge |
| ISBN: | 0-87757-095-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000548134