//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Evolution of marketing as a di...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
Beziehungsmarketing
82
Relationship marketing
82
Marketing management
41
Marketingmanagement
41
Consumer behaviour
40
Konsumentenverhalten
40
Kundenwert
40
Customer value
37
Theorie
28
Theory
28
USA
22
United States
22
Firm performance
21
Unternehmenserfolg
19
Indien
18
India
17
Market research
17
Marketingforschung
17
Marketing
16
Marketing theory
14
Marketingtheorie
14
Brand management
13
Markenführung
13
Measurement
13
Messung
13
Performance measurement
13
Performance-Messung
13
Customer satisfaction
12
Kundenmanagement
12
Kundenzufriedenheit
12
B-to-B-Marketing
11
Business-to-business marketing
11
Emerging economies
11
International marketing
11
Internationales Marketing
11
Schwellenländer
11
Customer integration
10
Einzelhandel
10
Kundenintegration
10
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Book / Working Paper
17
Article
5
Type of publication (narrower categories)
All
Lehrbuch
10
Textbook
7
Article in journal
4
Aufsatz in Zeitschrift
4
Glossar enthalten
3
Glossary included
3
Aufsatz im Buch
1
Bibliografie
1
Book section
1
CD-ROM, DVD
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
21
Undetermined
1
Author
All
Kumar, V.
22
Aaker, David A.
10
Day, George S.
10
Leone, Robert P.
3
Harmeling, Colleen M.
2
Palmatier, Robert W.
2
Arora, Neeraj
1
Dreze, Xavier
1
Ghose, Anindya
1
Gupta, Shaphali
1
Hess, James D.
1
Holm, Morten
1
Iyengar, Raghuram
1
Jing, Bing
1
Joshi, Yogesh V.
1
Lurie, Nicholas H.
1
Nagpal, Anish
1
Neslin, Scott
1
Rohde, Carsten
1
Sajeesh, S.
1
Sharma, Amalesh
1
Su, Meng
1
Syam, Niladri B.
1
Thomas, Jacquelyn
1
Venkatesan, Rajkumar
1
Zhang, Z. John
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
2
International journal of forecasting
1
Review of marketing research
1
SAGE texts
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The handbook of marketing research : uses, misuses, and future advances
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Looking through the marketing lens : my journey so far ...
Kumar, V.
-
2011
Persistent link: https://www.econbiz.de/10009270384
Saved in:
2
International marketing research
Kumar, V.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 628-645)
.
2006
Persistent link: https://www.econbiz.de/10003420690
Saved in:
3
International marketing research
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001354500
Saved in:
4
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10000507567
Saved in:
5
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10000673313
Saved in:
6
Marketing research
Aaker, David A.
;
Day, George S.
-
2007
-
9. ed.
Persistent link: https://www.econbiz.de/10003316482
Saved in:
7
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
Saved in:
8
Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten
;
Kumar, V.
;
Rohde, Carsten
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
Saved in:
9
Global marketing research
Kumar, V.
-
2015
Persistent link: https://www.econbiz.de/10011385811
Saved in:
10
Forecasting category sales and market share for wireless telephone subsribers : a combined approach
Kumar, V.
;
Nagpal, Anish
;
Venkatesan, Rajkumar
- In:
International journal of forecasting
18
(
2002
)
4
,
pp. 583-603
Persistent link: https://www.econbiz.de/10001723138
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->