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Cluster analysis and factor analysis
Sharma, Subhash; Kumar, Ajith - In: The handbook of marketing research : uses, misuses, and …, (pp. 365-393). 2006
Persistent link: https://www.econbiz.de/10003420131
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Consumer ethnocentrism : construction and validation of the CETSCALE
Shimp, Terence A. - In: Journal of marketing research : JMR 24 (1987) 3, pp. 280-289
Persistent link: https://www.econbiz.de/10001029634