Narrow search
Showing 1 - 4 of 4
Cover Image
Consumer studies
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242113
Cover Image
The harmful effect of null hypothesis significance testing on marketing research : an example
Trafimow, David; Hyman, Michael R.; Kostyk, Alena; … - In: Journal of business research : JBR 125 (2021), pp. 39-44
Persistent link: https://www.econbiz.de/10012494042
Cover Image
Gain-probability diagrams in consumer research
Trafimow, David; Hyman, Michael R.; Kostyk, Alena; … - In: International journal of market research 64 (2022) 4, pp. 470-483
Persistent link: https://www.econbiz.de/10013258007
Cover Image
Marketing research kit for dummies
Hyman, Michael R.; Sierra Jeremy J. - 2010
Persistent link: https://www.econbiz.de/10004955372