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Marktforschung
E-commerce
9
Electronic Commerce
9
Marketing management
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Marketingmanagement
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Consumer behaviour
4
Konsumentenverhalten
4
Competitive advantage
3
Competitive strategy
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Wettbewerbsstrategie
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1990-2004
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Bibliometrics
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Bundling strategy
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Business process management
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Entwicklungstheorie
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Führungskräfte
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Handelsmanagement
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Innovation management
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Innovationsmanagement
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Interaktive Medien
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Leistungsbündel
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Mobile Marketing
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Yadav, Manjit S.
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Belk, Russell W.
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MacInnis, Deborah J.
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Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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ECONIS (ZBW)
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The decline of conceptual articles and implications for knowledge development
Yadav, Manjit S.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003940501
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2
How buyers evaluate product bundles: a model of anchoring and adjustment
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 209-235)
.
1999
Persistent link: https://www.econbiz.de/10001425131
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3
Conceptual papers in marketing and consumer research
Belk, Russell W.
(
ed.
);
MacInnis, Deborah J.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012178664
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