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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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Conducting ethical research in marketing
Alemany Oliver, Mathieu
- In:
The SAGE handbook of marketing ethics
,
(pp. 74-90)
.
2021
Persistent link: https://www.econbiz.de/10012304717
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Researching the sacred : a conversation with Samuelson Appau, Russ Belk and Diego Rinallo
Moufahim, Mona
;
Rodner, Victoria
;
El Jurdi, Hounaida
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
2
,
pp. 173-182
Persistent link: https://www.econbiz.de/10014292037
Saved in:
3
Big data and the future of knowledge production in marketing research : ethics, digital traces, and abductive reasoning
Oliver, Mathieu Alemany
;
Vayre, Jean-Sébastien
- In:
Journal of marketing analytics : JMA
3
(
2015
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10011380425
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