Big data and the future of knowledge production in marketing research : ethics, digital traces, and abductive reasoning
Year of publication: |
2015
|
---|---|
Authors: | Oliver, Mathieu Alemany ; Vayre, Jean-Sébastien |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 3.2015, 1, p. 5-13
|
Subject: | big data | segmentation | research ethics | research methods | abductive reasoning | Data Mining | Data mining | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Big Data | Big data |
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