Narrow search
Showing 1 - 10 of 26
Cover Image
Managing the bright and dark sides of status endowment in hierarchical loyalty programs
Eggert, Andreas; Steinhoff, Lena; Garnefeld, Ina - In: Journal of service research : JSR 18 (2015) 2, pp. 210-228
Persistent link: https://www.econbiz.de/10011283708
Cover Image
Strategic market planning : the pursuit of competitive advantage
Day, George S. - 1984
Persistent link: https://www.econbiz.de/10000711635
Cover Image
Towards the "perfect" customer experience
Frow, Pennie; Payne, Adrian - In: The journal of brand management : an international journal 15 (2007/08) 2, pp. 89-101
Persistent link: https://www.econbiz.de/10003611537
Cover Image
Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10000507567
Cover Image
Consumerism : search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1974 - 2. ed.
Persistent link: https://www.econbiz.de/10000328970
Cover Image
Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 1999
Persistent link: https://www.econbiz.de/10000673313
Cover Image
Marketing research
Aaker, David A.; Day, George S. - 1986 - 3. ed.
Persistent link: https://www.econbiz.de/10000045753
Cover Image
Marketing research
Aaker, David A.; Day, George S. - 2007 - 9. ed.
Persistent link: https://www.econbiz.de/10003316482
Cover Image
Marketing research
Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert P. - 2011 - 10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
Cover Image
Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 2001 - 7. ed.
Persistent link: https://www.econbiz.de/10001464507