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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
22
Markenführung
22
Advertising effects
11
Beziehungsmarketing
11
Brand image
11
Markenimage
11
Relationship marketing
11
Werbewirkung
11
Brand
10
Markenartikel
10
USA
10
Internet marketing
9
Online-Marketing
9
United States
9
Advertising
8
Marketing management
8
Marketingmanagement
8
Werbung
8
Customer integration
6
Kundenintegration
6
Marketing
5
Social Web
5
Social web
5
Communication media
4
Decision
4
Entscheidung
4
Kommunikationsmedien
4
Target group
4
Vereinigte Staaten
4
Zielgruppe
4
Innovation
3
Media usage
3
Mediennutzung
3
Product information
3
Produktinformation
3
Advertising planning
2
Aufsatzsammlung
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English
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Tybout, Alice M.
3
Zaltman, Gerald
2
Calder, Bobby J.
1
Grant, Susan Jung
1
Hansen, U.
1
Riemer, M.
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Kellogg on marketing
1
Marketing und Verbraucherpolitik
1
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ECONIS (ZBW)
4
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1
Marketing research and understanding consumers
Calder, Bobby J.
- In:
Kellogg on marketing
,
(pp. 56-72)
.
2010
Persistent link: https://www.econbiz.de/10008664292
Saved in:
2
The effect of temporal frame on information considered in new product evaluation : the role of uncertainty
Grant, Susan Jung
;
Tybout, Alice M.
- In:
Journal of consumer research : JCR ; an …
34
(
2007/08
)
6
,
pp. 897-913
Persistent link: https://www.econbiz.de/10003724553
Saved in:
3
Ethics in marketing research : their practical relevance
Tybout, Alice M.
;
Zaltman, Gerald
- In:
Journal of marketing research : JMR
11
(
1974
)
4
,
pp. 357-368
Persistent link: https://www.econbiz.de/10002942056
Saved in:
4
Ethik in der Marktforschung : ihre praktische Relevanz
Tybout, Alice M.
;
Zaltman, Gerald
- In:
Marketing und Verbraucherpolitik
,
(pp. 118-139)
.
1982
Persistent link: https://www.econbiz.de/10002942109
Saved in:
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