Ethics in marketing research : their practical relevance
Year of publication: |
1974
|
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Authors: | Tybout, Alice M. ; Zaltman, Gerald |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 11.1974, 4, p. 357-368
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Subject: | Marktforschung | Wirtschaftsgesinnung |
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