Narrow search
Showing 1 - 3 of 3
Cover Image
Ethnography for marketing and consumer research
Venkatesh, Alladi; Crockett, David; Cross, Samantha; … - 2017
Persistent link: https://www.econbiz.de/10011600056
Cover Image
Political ideology and consumer research beyond complaining behavior : a response to the commentaries
Jung, Kiju; Garbarino, Ellen; Briley, Donnel A.; … - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 511-518
Persistent link: https://www.econbiz.de/10011755403
Cover Image
A research agenda on political ideology in consumer research : a commentary on Jung et al.’s "blue and red voices"
Crockett, David; Pendarvis, Nicholas - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 500-502
Persistent link: https://www.econbiz.de/10011755254