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Summing up the state of coping research : prospects and prescriptions for consumer research
Duhachek, Adam - In: Handbook of consumer psychology, (pp. 1057-1077). 2008
Persistent link: https://www.econbiz.de/10003716677
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Artificial intelligence in marketing and consumer behavior research
Kim, Taewoo; Usman, Umair; Garvey, Aaron; Duhachek, Adam - 2023
Persistent link: https://www.econbiz.de/10014388894
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A chronology of health care marketing research
Iacobucci, Dawn - 2019
Persistent link: https://www.econbiz.de/10012171435
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Quantitative marketing research
Iacobucci, Dawn - In: Kellogg on marketing, (pp. 195-211). 2001
Persistent link: https://www.econbiz.de/10001612984
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Gilbert A. Churchill Jr.'s editorship of Journal of Marketing Research, 1979 - 1982
Iacobucci, Dawn - In: Journal of marketing research : JMR 51 (2014) 1, pp. 105-106
Persistent link: https://www.econbiz.de/10010349010
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Marketing modeling reality and the realities of marketing modeling
Coughlan, Anne T.; Choi, Seung-chan; Chu, Wujin; … - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 317-333
Persistent link: https://www.econbiz.de/10008648787
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Marketing research : methodological foundations
Churchill, Gilbert A.; Iacobucci, Dawn - 2002 - 8. ed.
Persistent link: https://www.econbiz.de/10001625810
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Marketing research : methodological foundations
Churchill, Gilbert A.; Iacobucci, Dawn - 2002 - 8. ed
Persistent link: https://www.econbiz.de/10003283277
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Marketing research : methodological foundations
Iacobucci, Dawn; Churchill, Gilbert A. - 2010 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003846567