Marketing research : methodological foundations
Gilbert A. Churchill, Jr.; Dawn Iacobucci
| Year of publication: |
2002 ; 8. ed.
|
|---|---|
| Authors: | Churchill, Gilbert A. ; Iacobucci, Dawn |
| Published in: |
Marketing research : methodological foundations ; [Hauptband]
|
| Publisher: |
Mason, Ohio [u.a.] : South-Western/Thomson Learning |
| Subject: | Marktforschung | Market research | Betriebswirtschaftslehre | Business economics | Methode |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 1006 S. graph. Darst. 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-03-033101-3 |
| Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001625810