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~subject:"Marktforschung"
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Marktforschung
Theorie
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37
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25
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21
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20
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19
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DeSarbo, Wayne
14
DeSarbo, Wayne S.
12
Wedel, Michel
6
Harker, Patrick T.
4
Green, Paul E.
3
Kamakura, Wagner A.
3
Carroll, J.
2
Choi, S Chan
2
Choi, Seung-chan
2
Grewal, Rajdeep
2
Hoffman, Donna L.
2
Jedidi, Kamel
2
Ahearne, Michael
1
Bijmolt, Tammo H. A.
1
Chang, Won
1
De Soete, Geert
1
Degeratu, Alexandru M.
1
Ding, Yu
1
Fong, Duncan K. H.
1
Hanssens, Dominique M.
1
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1
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1
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Saxton, M. Kim
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Fundamentals of marketing research ; Vol. 6
1
International Series in Quantitative Marketing
1
Journal of modelling in management
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
26
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1
Note: a new approach to the modeling of spatially dependent and heterogeneous geographical regions
Kim, Sunghoon
;
DeSarbo, Wayne
;
Chang, Won
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 792-803
Persistent link: https://www.econbiz.de/10012939504
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2
A Bayesian Methodology for Simultaneously Detecting and Estimating Regime Change Points and Variable Selection in Multiple Regression Models for Marketing Research
DeSarbo, Wayne S.
-
2016
We present a Bayesian change point multiple regression methodology which simultaneously estimates the location of change points/regimes, the corresponding subset of independent variables per regime, as well as the associated regimes' regression parameters. Unlike existing switching multiple...
Persistent link: https://www.econbiz.de/10012989394
Saved in:
3
Clustering consistency analysis
DeSarbo, Wayne S.
- In:
Journal of the Academy of Marketing Science
10
(
1982
)
3
,
pp. 217-234
Persistent link: https://www.econbiz.de/10002065880
Saved in:
4
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
5
A maximum likelihood methodology for segmentation in conjoint models
Wedel, Michel
;
Vriens, Marco
;
DeSarbo, Wayne
-
1991
Persistent link: https://www.econbiz.de/10000823926
Saved in:
6
Restricted principal components analysis for marketing research
DeSarbo, Wayne
;
Hausman, Robert E.
;
Kukitz, Jeffrey M.
- In:
Journal of modelling in management
2
(
2007
)
3
,
pp. 305-328
Persistent link: https://www.econbiz.de/10003773901
Saved in:
7
Latent structure regression
DeSarbo, Wayne
;
Kamakura, Wagner A.
;
Wedel, Michel
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 394-417)
.
2006
Persistent link: https://www.econbiz.de/10003420132
Saved in:
8
Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.
;
DeSarbo, Wayne
;
Green, Paul E.
;
Young, …
-
2007
Persistent link: https://www.econbiz.de/10003541579
Saved in:
9
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
Saved in:
10
Applications of multivariate latent variable models in marketing
DeSarbo, Wayne
;
Kamakura, Wagner A.
;
Wedel, Michel
- In:
Marketing research and modeling : progress and …
,
(pp. 43-68)
.
2004
Persistent link: https://www.econbiz.de/10003243398
Saved in:
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