Applications of multivariate latent variable models in marketing
Year of publication: |
2004
|
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Authors: | DeSarbo, Wayne ; Kamakura, Wagner A. ; Wedel, Michel |
Published in: |
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green. - Boston : Kluwer Academic Publishers, ISBN 1-4020-7596-0. - 2004, p. 43-68
|
Subject: | Theorie | Theory | Multivariate Analyse | Multivariate analysis | Marktforschung | Market research |
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