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Marktforschung
Marketing
29,128
Marketingmanagement
16,848
Marketing management
16,031
Theorie
4,279
Theory
4,251
Konsumentenverhalten
3,992
Consumer behaviour
3,982
Deutschland
3,466
Verkauf
3,443
Germany
3,047
Selling
3,024
Beziehungsmarketing
2,756
Relationship marketing
2,750
marketing
2,532
USA
2,329
United States
2,208
Strategisches Management
2,005
Markenführung
1,912
Brand management
1,896
Online-Marketing
1,656
Internet marketing
1,619
Management
1,455
Werbung
1,360
Innovation
1,298
Unternehmenserfolg
1,259
Firm performance
1,209
Strategic management
1,189
Marketingtheorie
1,135
Agribusiness
1,102
Advertising
1,092
Marketing theory
1,074
Market research
1,071
Social Web
1,058
Social web
1,055
SME
1,049
KMU
1,037
Internationales Marketing
990
Salespeople
904
Verkaufspersonal
904
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Undetermined
199
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82
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Book / Working Paper
923
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445
Journal
69
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Article in journal
349
Aufsatz in Zeitschrift
349
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113
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103
Sammelwerk
103
Graue Literatur
102
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102
Aufsatz im Buch
96
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96
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87
Lehrbuch
82
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73
Bibliografie enthalten
69
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69
Aufsatzsammlung
64
Konferenzschrift
55
Working Paper
42
Arbeitspapier
39
Conference proceedings
37
Festschrift
19
Handbook
19
Handbuch
19
Case study
18
Fallstudie
18
Glossar enthalten
15
Glossary included
15
Dissertation u.a. Prüfungsschriften
9
Wörterbuch
8
Bibliografie
7
Enzyklopädie
6
Ratgeber
6
Fallstudiensammlung
5
No longer published / No longer aquired
5
Collection of articles written by one author
4
Einführung
4
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4
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4
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4
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3
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English
953
German
442
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9
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8
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4
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2
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2
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1
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1
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Author
All
Malhotra, Naresh K.
14
Koschnick, Wolfgang J.
12
Hruschka, Harald
10
Kotler, Philip
10
Sheth, Jagdish N.
8
Wind, Yoram
8
Green, Paul E.
7
Hawkins, Del I.
7
Herrmann, Andreas
7
Peter, Jerome Paul
7
Albers, Sönke
6
Birks, David F.
6
Hanssens, Dominique M.
6
Leeflang, Peter
6
Bauer, Hans H.
5
Bieger, Thomas
5
Donnelly, James H.
5
Farris, Paul W.
5
Homburg, Christian
5
Kumar, V.
5
Lehmann, Donald R.
5
Mothersbaugh, David L.
5
Parsons, Leonard J.
5
Pride, William M.
5
Roberts, John H.
5
Scharf, Andreas
5
Schubert, Bernd
5
Wildner, Raimund
5
Winer, Russell S.
5
Alexander, Ralph S.
4
Baier, Daniel
4
Bijmolt, Tammo H. A.
4
Cross, James S.
4
Day, Ralph L.
4
Ferrell, Odies C.
4
Franses, Philip Hans
4
Harker, Patrick T.
4
Hildebrandt, Lutz
4
Kuß, Alfred
4
Lindgreen, Adam
4
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Institution
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American Marketing Association
21
European Society for Opinion and Marketing Research
8
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Springer Fachmedien Wiesbaden
4
European Association for Industrial Marketing Research
3
GfK-Nürnberg e.V.
3
Market Research Society
3
AMACOM
2
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
Deutscher Marketing-Verband
2
Edward Elgar Publishing
2
Esomar
2
European Marketing Academy
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Haupt Verlag
2
National Industrial Conference Board
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association
1
American Management Association / Marketing Division
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
Association nationale du marketing / Conseil scientifique
1
BDW, Deutscher Kommunikationsverband
1
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Published in...
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Europäische Hochschulschriften / 5
17
SpringerLink / Bücher
14
Journal of business research : JBR
12
Journal of marketing research : JMR
12
Journal of the Academy of Marketing Science
12
Marketing intelligence & planning
11
Gabler Edition Wissenschaft
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing management : MM
8
Springer eBook Collection
8
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of business economics : JBE
7
Review of marketing research
7
International journal of forecasting
6
International journal of market research
6
International journal of wine business research : IJWBR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Management
6
International series in quantitative marketing
5
Journal of business-to-business marketing
5
Journal of marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
AMS review : official publication of the Academy of Marketing Science
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
4
Entscheidungsunterstützung für ökonomische Probleme
4
Fundamentals of marketing research ; Vol. 1
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
JETRO books on-demand
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of retailing and consumer services
4
Lehrbuch
4
Marketing letters : a journal of research in marketing
4
Marketing theory
4
Organisation und praktische Anwendung
4
Prentice-Hall international series in management
4
The handbook of marketing research : uses, misuses, and future advances
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Beiträge zur betriebswirtschaftlichen Forschung
3
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Source
All
ECONIS (ZBW)
1,322
USB Cologne (EcoSocSci)
92
OLC EcoSci
13
EconStor
5
USB Cologne (business full texts)
3
BASE
1
RePEc
1
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10
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date (oldest first)
1
Market and sales forecasting
Bolt, Gordon John
-
1981
-
2. ed
Persistent link: https://www.econbiz.de/10000049884
Saved in:
2
Handbook of modern
marketing
Buell, Victor P.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10000051483
Saved in:
3
"
Marketing
theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
4
Conceptualization and integration of
marketing
intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
Saved in:
5
Marketing
on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
6
Handbook of modern
marketing
Buell, Victor P.
(
ed.
)
-
1986
-
2. ed.
Persistent link: https://www.econbiz.de/10013467236
Saved in:
7
Market and sales potentials
Hummel, Francis E.
-
1961
Persistent link: https://www.econbiz.de/10014294480
Saved in:
8
Marketing
management : readings in operational effectiveness
Shapiro, Stanley J.
-
1974
Persistent link: https://www.econbiz.de/10000329047
Saved in:
9
Evaluation and use of
marketing
research by decision makers : a behavioral simulation
Lee, Hanjoon
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 187-196
Persistent link: https://www.econbiz.de/10001036287
Saved in:
10
A job demands-resources perspective on salespersons’ market intelligence activities in new product development
Kuester, Sabine
;
Rauch, Andreas
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011486149
Saved in:
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