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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
83,165
Konsumentenverhalten
80,685
Emotion
10,740
Theorie
9,761
Theory
9,581
Relationship marketing
9,283
Beziehungsmarketing
9,253
Brand management
7,662
Markenführung
7,620
Brand image
6,749
Markenimage
6,711
Customer satisfaction
6,015
Kundenzufriedenheit
5,859
Online-Handel
5,622
Online retailing
5,612
USA
5,096
Social Web
4,973
Social web
4,971
United States
4,843
Service quality
4,659
Dienstleistungsqualität
4,614
Online-Marketing
4,576
Internet marketing
4,563
Brand
4,339
Markenartikel
4,328
Deutschland
4,204
Einzelhandel
4,179
Retail trade
4,139
Germany
3,917
Experiment
3,908
Werbewirkung
3,769
Advertising effects
3,729
Electronic Commerce
3,632
Verbraucherverhalten
3,587
E-commerce
3,523
Advertising
3,083
Werbung
3,004
Privater Konsum
2,892
Private consumption
2,888
Virales Marketing
2,803
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Undetermined
336
Free
166
Type of publication
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Article
1,018
Book / Working Paper
686
Journal
19
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Article in journal
802
Aufsatz in Zeitschrift
802
Aufsatz im Buch
223
Book section
223
Hochschulschrift
139
Graue Literatur
125
Non-commercial literature
125
Thesis
108
Collection of articles of several authors
78
Sammelwerk
78
Working Paper
76
Arbeitspapier
70
Aufsatzsammlung
41
Bibliografie enthalten
39
Bibliography included
39
Konferenzschrift
39
Lehrbuch
32
Textbook
27
Conference proceedings
22
Reprint
17
Statistics
14
Statistik
14
Market information
12
Marktinformation
12
Umfrage
11
Case study
9
Fallstudie
9
Mehrbändiges Werk
8
Multi-volume publication
8
Bibliografie
6
Collection of articles written by one author
5
Festschrift
5
Glossar enthalten
5
Glossary included
5
Handbook
5
Handbuch
5
Sammlung
5
Amtsdruckschrift
4
Forschungsbericht
4
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4
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English
1,306
German
403
Undetermined
5
Danish
3
Spanish
3
Polish
2
Czech
1
Finnish
1
French
1
Italian
1
Norwegian
1
Russian
1
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Author
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Hruschka, Harald
16
Decker, Reinhold
11
Boztuğ, Yasemin
10
Hildebrandt, Lutz
10
Belk, Russell W.
9
Bauer, Hans H.
8
Holbrook, Morris B.
8
Kamakura, Wagner A.
8
Viswanathan, Madhu
8
Du, Rex Yuxing
7
Herrmann, Andreas
7
Homburg, Christian
7
Moutinho, Luiz
7
Canniford, Robin
6
Dahl, Darren W.
6
Eisend, Martin
6
Fischer, Eileen
6
Fitchett, James
6
Hawkins, Del I.
6
Ozanne, Julie L.
6
Schwarzkopf, Stefan
6
Silberer, Günter
6
Tadajewski, Mark
6
Wiedmann, Klaus-Peter
6
Zaltman, Gerald
6
Arsel, Zeynep
5
Bearden, William O.
5
Berndt, Ralph
5
Davis, Brennan
5
Grunert, Klaus G.
5
Gröppel-Klein, Andrea
5
Huber, Frank
5
Kozinets, Robert V.
5
Krishna, Aradhna
5
Lynch, John G.
5
Mothersbaugh, David L.
5
Robertson, Thomas S.
5
Scheck, Christine
5
Wagner, Udo
5
Walsh, Gianfranco
5
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Institution
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American Marketing Association
12
Institut für Demoskopie Allensbach
12
Springer Fachmedien Wiesbaden
5
Forschungsgruppe Konsum und Verhalten
3
Alabama / State Highway Dept
2
Alabama Highway Research Group
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
IGI Global
2
Institut für Medien- und Konsumentenforschung <Erding>
2
Market Research Society
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising Research Foundation
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
American Council on Consumer Interests
1
American Economic Association
1
Association for Consumer Research
1
Association for Consumer Research (U.S.)
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Brookings Institution
1
Bundesanstalt für Arbeitsschutz und Arbeitsmedizin
1
Compagnon-Marktforschungs-Institut <Stuttgart>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conferencia Latinoamericana <4, 1997, Rio de Janeiro>
1
Consumers' Association
1
DePaul University / College of Commerce
1
Deutsche Bundespost / Postdienst
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutsche Marketing-Vereinigung
1
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Published in...
All
Journal of marketing research : JMR
65
Journal of business research : JBR
34
Qualitative market research : an international journal
30
Journal of marketing management : MM
23
International journal of market research : JMRS ; the journal of the Market Research Society
19
Marketing letters : a journal of research in marketing
16
Gabler Edition Wissenschaft
15
Journal of retailing and consumer services
15
International journal of market research
14
International journal of wine business research : IJWBR
13
Journal of consumer behaviour : an international research review
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
SpringerLink / Bücher
13
Journal of the Academy of Marketing Science
12
Psychology & marketing
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Marketing : ZFP ; journal of research and management
11
The marketing review
11
Consumer goods Europe
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
9
Marketing theory
8
European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Schriften zum Marketing
7
The journal of brand management : an international journal
7
Amfiteatru economic : an economic and business research periodical
6
European journal of operational research : EJOR
6
Europäische Hochschulschriften / 5
6
Journal of business economics : JBE
6
Journal of consumer research : JCR ; an interdisciplinary journal
6
Journal of fashion marketing and management
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
The international review of retail, distribution and consumer research
6
Cogent business & management
5
Discussion paper / Tinbergen Institute
5
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Source
All
ECONIS (ZBW)
1,691
USB Cologne (EcoSocSci)
23
EconStor
6
OLC EcoSci
3
Showing
1
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10
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1,723
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1
Theory into practice: meditations on cultures of accountability and interdisciplinary in marketing research
Brownlie, Douglas
;
Hewer, Paul
;
Ferguson, Pauline
- In:
Journal of marketing management : MM
23
(
2007
)
5/6
,
pp. 395-409
Persistent link: https://www.econbiz.de/10003492052
Saved in:
2
Neuromarketing : ein innovativer Ansatz der Marktforschung
Thomas, Anika
- In:
Beiträge zur Innovations- und Gründungsforschung : …
,
(pp. 167-187)
.
2011
Persistent link: https://www.econbiz.de/10009374339
Saved in:
3
Status of business model and electronic markets research : an interview with Paul Timmers
Alt, Rainer
;
Zimmermann, Hans-Dieter
;
Timmers, Paul
- In:
Electronic markets : the international journal on …
24
(
2014
)
4
,
pp. 235-241
Persistent link: https://www.econbiz.de/10010459099
Saved in:
4
Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
5
Qualität bei zusammengeführten Daten : Befragungsdaten, administrative Daten, neue digitale Daten: miteinander besser?
Klumpe, Bettina
;
Zwick, Markus
-
Qualität bei zusammengeführten Daten - …
-
2020
Persistent link: https://www.econbiz.de/10012234338
Saved in:
6
Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima
;
Medeiros, Janine Fleith de
; …
- In:
International journal of business and globalisation : IJBG
17
(
2016
)
3
,
pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
Saved in:
7
Konsumentenbeobachtung am Point of Sale : ein Beobachtungsverfahren zur Erfassung des emotionalen Kaufverhaltens
Rüdell, Monique
-
1993
Persistent link: https://www.econbiz.de/10000349013
Saved in:
8
Trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study
Hedgcock, William
;
Rao, Akshay R.
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003810228
Saved in:
9
The application of physiological observation methods to
emotion
research
Chamberlain, Laura
;
Broderick, Amanda J.
- In:
Qualitative market research : an international journal
10
(
2007
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10003458884
Saved in:
10
Consumer Insight : emotionspsychologie Fundierung und praktische Anleitung zur Kommunikationsentwicklung
Föll, Kerstin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003408673
Saved in:
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