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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
11
Konsumentenverhalten
10
United Kingdom
5
Emotion
4
Geschenk
4
Gifts
4
Großbritannien
4
Market research
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Marketing
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Relationship marketing
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Customer value
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Kundenwert
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Accounts
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Betriebliche Wertschöpfung
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Betriebswirtschaftsstudium
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Beziehungsmarketing
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Care ethics
2
China
2
Critical incident technique
2
Customer service
2
Emotions
2
Gift-giving
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Graduate business education
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Kundenservice
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Luxury goods
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Luxusgüter
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Market segmentation
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Nachhaltigkeit
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Older consumers
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Self-gifts
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Service quality
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Sustainability
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Symbolic consumption
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Theory
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Value creation
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critical marketing
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customer-dominant logic
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English
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Heath, M. Teresa Pereira
3
Tynan, Caroline
3
Ennew, Christine T.
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Sun, Luping
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Wang, Fangfang
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Journal of marketing management : MM
1
Multicultural perspectives in customer behaviour
1
The marketing review
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ECONIS (ZBW)
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Crafting a research proposal
Heath, M. Teresa Pereira
;
Tynan, Caroline
- In:
The marketing review
10
(
2010
)
2
,
pp. 147-168
Persistent link: https://www.econbiz.de/10003980724
Saved in:
2
Self-gift giving in China and the UK : collectivist versus individualist orientations
Tynan, Caroline
;
Heath, M. Teresa Pereira
;
Ennew, …
- In:
Multicultural perspectives in customer behaviour
,
(pp. 119-133)
.
2014
Persistent link: https://www.econbiz.de/10010399245
Saved in:
3
Self-gift giving in China and the UK : collectivist versus individualist orientations
Tynan, Caroline
;
Heath, M. Teresa Pereira
;
Ennew, …
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1112-1128
Persistent link: https://www.econbiz.de/10008757643
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