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Marktforschung
Consumer behaviour
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Brand image
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Konsumentenverhalten
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Brand management
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Markenführung
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Markenimage
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Brand
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Markenartikel
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Designation of origin
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Beziehungsmarketing
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Relationship marketing
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Brand loyalty
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Emotion
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Analogical learning theory
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China
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Consumers
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Großbritannien
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Meaning transfer
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Merunka, Dwight
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Ashraf, Rohail
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk
;
Shrum, L. J.
;
Merunka, Dwight
;
Barnier, …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
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The use and misuse of student samples : an empirical investigation of European marketing research
Ashraf, Rohail
;
Merunka, Dwight
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011695069
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