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Investigating market research ethics : an empirical study of codes of ethics in practice and their effect on ethical behaviour
Yallop, Anca C.; Mowatt, Simon - In: International journal of market research : JMRS ; the … 58 (2016) 3, pp. 381-400
Persistent link: https://www.econbiz.de/10011586131
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Letters regarding "Investigating market research ethics : an empirical study of codes of ethics in practice and their effect on ethical behaviour", Anca C. Yallop and Simon Mowatt,...
Curran, Karin; Bramley, Kay; Henderson, Winifred - In: International journal of market research : JMRS ; the … 59 (2017) 3, pp. 279-280
Persistent link: https://www.econbiz.de/10011741978
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Making the case for context : creating value from market research history
Nunan, Daniel; Yallop, Anca C. - In: International journal of market research 61 (2019) 6, pp. 585-587
Persistent link: https://www.econbiz.de/10012172566
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Special issue: market research history
Yallop, Anca C. (ed.); Baker, Jonathan J. (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012872689
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A marketing research tool for destination marketing organizations' logo design
Séraphin, Hugues; Ambaye, Michele; Gowreesunkar, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5022-5027
Persistent link: https://www.econbiz.de/10011589103