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Marketing communications : a brand narrative approach
Dahlén, Micael
;
Lange, Fredrik
;
Smith, Terry
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2010
Persistent link: https://www.econbiz.de/10003856512
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Marketing communications : a brand narrative approach
Dahlén, Micael
;
Lange, Fredrik
;
Smith, Terry
-
2010
Persistent link: https://www.econbiz.de/10004533004
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