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Marktsegmentierung
Consumer behaviour
13
Konsumentenverhalten
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South Korea
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Südkorea
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Marketing
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Online retailing
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Online-Handel
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Elderly people
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Internet
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Ältere Menschen
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Internet marketing
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Kundenbindungsprogramm
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Loyalty program
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Satisfaction
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Zufriedenheit
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Asia
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Aspiration
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Brand extension
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Comparison
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Content analysis
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Dienstleistungssektor
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Electronic Commerce
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Entrepreneurship
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Lebensqualität
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Markentransfer
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Marketing management
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Marketingmanagement
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Older Koreans
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Older workers
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Online-Marketing
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Print advertising
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Quality of life
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Segmentation
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Service industry
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USA
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United States
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United States of America
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Ältere Arbeitskräfte
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Jung, Jihye
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Jung, Kwon
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Asia Pacific journal of marketing and logistics
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Lifestyle segmentation of older Koreans : a longitudinal comparison of segments and life satisfaction
Jung, Kwon
;
Jung, Jihye
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 3-30
Persistent link: https://www.econbiz.de/10012798102
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