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~subject:"Marktsegmentierung"
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Marktsegmentierung
Cluster analysis
4,766
Clusteranalyse
4,421
Regional cluster
1,564
Regionales Cluster
1,564
cluster analysis
1,188
Theorie
954
Theory
950
Business network
475
Unternehmensnetzwerk
475
Innovation
372
EU-Staaten
324
EU countries
321
USA
291
United States
288
Deutschland
239
Cluster Analysis
233
Consumer behaviour
232
Konsumentenverhalten
232
Germany
226
Regionalentwicklung
214
Cluster-Analyse
213
Regional development
210
Welt
184
World
182
Regionalpolitik
160
Regional policy
159
Wissenstransfer
156
Knowledge transfer
155
Market segmentation
151
KMU
141
SME
141
Unternehmenserfolg
137
Firm performance
135
Data Mining
131
Data mining
124
Classification
121
Klassifikation
121
Bibliometrics
118
Bibliometrie
115
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Undetermined
55
Free
15
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Article
129
Book / Working Paper
19
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Article in journal
119
Aufsatz in Zeitschrift
119
Hochschulschrift
10
Aufsatz im Buch
8
Book section
8
Thesis
8
Graue Literatur
3
Non-commercial literature
3
Conference paper
2
Konferenzbeitrag
2
Arbeitspapier
1
Bibliografie enthalten
1
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1
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1
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1
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1
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English
129
German
19
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Tkaczynski, Aaron
7
Dolnicar, Sara
5
Leisch, Friedrich
4
DeSarbo, Christian F.
3
Parsad, Chandan
3
Prashar, Sanjeev
3
Prebensen, Nina K.
3
Rundle-Thiele, Sharyn
3
Sondhi, Neena
3
Walsh, Gianfranco
3
DeSarbo, Wayne
2
DeSarbo, Wayne D.
2
DeSarbo, Wayne S.
2
Denizci Guillet, Basak
2
Deshmukh, Arun Kumar
2
Eusébio, Celeste
2
Grewal, Rajdeep
2
Haverila, Matti
2
Jaiswal, Deepak
2
Lough, Nancy
2
Mumcu, Ceyda
2
Neslin, Scott A.
2
Schwanenberg, Stefan
2
Vijay, T. Sai
2
Aggarwal, Himanshu
1
Aghdaie, Mohammad Hasan
1
Ahuja, Vandana
1
Akhondzadeh-Noughabi, Elham
1
Albaum, Gerald S.
1
Alhothali, Ghada Talat
1
Alkan, Leyla
1
Allan, David
1
Alvarez de Toledo, Pablo
1
Amin Mahir Abdullah
1
Anand, Sandip
1
Andrades Caldito, Lidia
1
Andrews, J. Craig
1
Andrews, Rick L.
1
Ashill, Nicholas
1
Atkins, Kelly Green
1
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Universität Regensburg / Institut für Betriebswirtschaftslehre
1
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Journal of travel and tourism marketing
7
Journal of retailing and consumer services
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of international consumer marketing
3
Journal of marketing analytics : JMA
3
Journal of strategic marketing
3
Conjoint measurement : methods and applications
2
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
International journal of contemporary hospitality management
2
International journal of logistics economics and globalisation
2
International journal of sport management and marketing : IJSMM
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of targeting, measurement and analysis for marketing
2
Journal of vacation marketing : an international journal
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Young consumers : insight and ideas for responsible marketers
2
Advances in hospitality and leisure
1
Annals of operations research ; volume 254, numbers 1/2 (July 2017)
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
BTU-Forschungshefte Energie
1
Beiträge zur Immobilienwirtschaft
1
Conjoint measurement : methods and applications ; with 91 tables
1
DUV / Wirtschaftsinformatik
1
Economic modelling
1
Enlightening tourism : ET ; a pathmaking journal
1
European journal of operational research : EJOR
1
European research studies
1
Europäische Hochschulschriften / 5
1
Expert journal of marketing
1
Food policy : economics planning and politics of food and agriculture
1
Gabler Edition Wissenschaft
1
Global journal of business management : GJBM
1
Global journal of business research : GJBR
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Handbuch Zielgruppenmanagement
1
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ECONIS (ZBW)
147
USB Cologne (business full texts)
1
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51
Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
; …
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
Saved in:
52
Just how prepared are you? : an application of marketing segmentation and theory of planned behavior for disaster preparation
Daellenbach, Kate
;
Parkinson, Joy
;
Krisjanous, Jayne
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 413-443
Persistent link: https://www.econbiz.de/10011956575
Saved in:
53
Developing a motivation-based segmentation typology of Facebook users
Shao, Wei
;
Ross, Mitchell
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1071-1086
Persistent link: https://www.econbiz.de/10011447956
Saved in:
54
Segmenting the senior tourism market in Ireland based on travel motivations
Ward, Aisling
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10010390873
Saved in:
55
Nutzensegmentierung und alternative Segmentierungsansätze : eine vergleichende Gegenüberstellung im Handelsmarketing
König, Tatjana
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001608023
Saved in:
56
Clusteranalyse mittels SOFM
Gierl, Heribert
;
Schwanenberg, Stefan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10001635679
Saved in:
57
Neuronale Netze als Segmentierungsverfahren für die Marktforschung : ein Vergleich mit traditionellen Segmentierungsansätzen auf der Basis von Daten aus Monte-Carlo-Simulationen
Schwanenberg, Stefan
-
2001
Persistent link: https://www.econbiz.de/10001563521
Saved in:
58
Kostenorientierte Klassifikationsanalyse : Theorie und betriebswirtschaftliche Anwendungen
Bonne, Thorsten
-
2000
Persistent link: https://www.econbiz.de/10001429342
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59
A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne D.
;
DeSarbo, Christian F.
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 473-504)
.
2003
Persistent link: https://www.econbiz.de/10001998151
Saved in:
60
Destination segmentation : a recommended two-step approach
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn
;
Beaumont, Narelle
- In:
Journal of travel research : a quarterly publication of …
49
(
2010/11
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10003978649
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