Generating consumer insights into physical activity patterns for three different segments
Year of publication: |
April 2018
|
---|---|
Authors: | Kitunen, Anna ; Rundle-Thiele, Sharyn ; Kubacki, Krzysztof ; Dietrich, Timo |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 2, p. 188-202
|
Subject: | Social marketing | segmentation | two-step cluster analysis | physical activity | Social Marketing | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Clusteranalyse | Cluster analysis | Marktsegmentierung | Market segmentation |
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