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~subject:"Marktsegmentierung"
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Marktsegmentierung
Environmental Economics and Policy
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Arts marketing : an international journal ; AM
1
Australasian marketing journal
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Journal of nonprofit & public sector marketing
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Doing more with less : understanding the contributions of regional art gallery members through marketing segmentation
Kleinschafer, Jodie
;
Dowell, David
;
Morrison, Mark D.
- In:
Arts marketing : an international journal ; AM
1
(
2011
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10009301251
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2
Targeting segments in the Australian community to increase support for climate change policy
Morrison, Mark D.
;
Duncan, Roderick
;
Parton, Kevin A.
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 212-217
Persistent link: https://www.econbiz.de/10010242969
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3
Using segmentation and prototyping in engaging politically-salient climate-change household segments
Sherley, Chris
;
Morrison, Mark D.
;
Duncan, Roderick
; …
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 258-280
Persistent link: https://www.econbiz.de/10010490399
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