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Working within resource constraints : a qualitative segmentation study
Ibrahim, Ali; Rundle-Thiele, Sharyn; Knox, Kathy - In: Journal of strategic marketing 29 (2021) 3, pp. 247-263
Persistent link: https://www.econbiz.de/10012515823
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The relative merit of two segmentation approaches : executives views and a cost-benefit analysis
Ibrahim, Ali; Rundle-Thiele, Sharyn; Knox, Kathy; … - In: Journal of social marketing : JSOCM 12 (2022) 4, pp. 607-622
Persistent link: https://www.econbiz.de/10013440637
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An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Segmentation in social marketing : process, methods and …, (pp. 9-23). 2017
Persistent link: https://www.econbiz.de/10011557771
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Just how prepared are you? : an application of marketing segmentation and theory of planned behavior for disaster preparation
Daellenbach, Kate; Parkinson, Joy; Krisjanous, Jayne - In: Journal of nonprofit & public sector marketing 30 (2018) 4, pp. 413-443
Persistent link: https://www.econbiz.de/10011956575