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Marktsegmentierung
Market segmentation
29
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Dolnicar, Sara
27
Leisch, Friedrich
11
Grün, Bettina
8
Randle, Melanie
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Buchta, Christian
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Lazarevski, Katie
2
Ernst, Dominik
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Freitag, Roman
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Gountas, John
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Gountas, Sandra
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Jones, Bridget
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Juvan, Emil
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Le, Huong
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Ossinger, Martina
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Ring, Amata
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of nonprofit & public sector marketing
3
Marketing letters : a journal of research in marketing
3
Segmentation in social marketing : process, methods and application
2
Annals of tourism research empirical insights
1
Australasian marketing journal
1
Interdisciplinary studies in economics and management
1
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business research : JBR
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Journal of hospitality & leisure marketing : the international forum for research, theory & practice
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Journal of marketing management : MM
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Management for Professionals
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Management for professionals
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Marketing intelligence & planning
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Springer eBook Collection
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SpringerLink / Bücher
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Strategic marketing in tourism services
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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Tourism management : research, policies, practice
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Wirtschaftsuniversität Wien - Publikationen
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Working Papers SFB Adaptive Information Systems and Modelling in Economics and Management Science
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ECONIS (ZBW)
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1
Communicating to culture audiences
Le, Huong
;
Jones, Bridget
;
Williams, Tandi
;
Dolnicar, Sara
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 462-485
Persistent link: https://www.econbiz.de/10011571121
Saved in:
2
The role of market segmentation in strategic tourism marketing
Dolnicar, Sara
- In:
Strategic marketing in tourism services
,
(pp. 17-34)
.
2012
Persistent link: https://www.econbiz.de/10009581860
Saved in:
3
Are green tourists a managerially useful target segment?
Dolnicar, Sara
;
Matus, Katrina
- In:
Journal of hospitality & leisure marketing : the …
17
(
2008
)
3/4
,
pp. 314-334
Persistent link: https://www.econbiz.de/10003790252
Saved in:
4
Methodological reasons for the theory/practice divide in market segmentation
Dolnicar, Sara
;
Lazarevski, Katie
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10003838549
Saved in:
5
An investigation of tourists' patterns of obligation to protect the environment
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Journal of travel research : a quarterly publication of …
46
(
2008
)
4
,
pp. 381-391
Persistent link: https://www.econbiz.de/10003860920
Saved in:
6
Not just any volunteers : segmenting the market to attract the high contributors
Randle, Melanie
;
Dolnicar, Sara
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10003893353
Saved in:
7
Understanding the Australian environmental volunteering market : a basis for behavioural change and a sustainable future
Randle, Melanie
;
Dolnicar, Sara
- In:
Australasian marketing journal
17
(
2009
)
4
,
pp. 192-203
Persistent link: https://www.econbiz.de/10003901754
Saved in:
8
Evaluation of structure and reproducibility of cluster solutions using the bootstrap
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
1
,
pp. 83-101
Persistent link: https://www.econbiz.de/10003956327
Saved in:
9
Selective marketing for environmentally sustainable tourism
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Tourism management : research, policies, practice
29
(
2008
)
4
,
pp. 672-680
Persistent link: https://www.econbiz.de/10003709965
Saved in:
10
Biclustering : overcoming data dimensionality problems in market segmentation
Dolnicar, Sara
;
Kaiser, Sebastian
;
Lazarevski, Katie
; …
- In:
Journal of travel research : a quarterly publication of …
51
(
2012
)
1
,
pp. 41-49
Persistent link: https://www.econbiz.de/10009491843
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