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~subject:"Marktwerbung"
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Marktwerbung
Vereinigte Staaten
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Myers, Kenneth H.
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ABC
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SRDS
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Business history review
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Journal of marketing
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ECONIS (ZBW)
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ABC and SRDS : the evolution of two specialized advertising services
Myers, Kenneth H.
- In:
Business history review
34
(
1960
)
3
,
pp. 302-326
Persistent link: https://www.econbiz.de/10002552087
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2
Have we a decline in advertising appropriations?
Myers, Kenneth H.
- In:
Journal of marketing
23
(
1959
)
4
,
pp. 370-375
Persistent link: https://www.econbiz.de/10002552093
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