The objective of the research is to put in evidence the interorganizational dynamics of brand alliances. More specifically the aim of the paper is to identify the business-to-business interactions within brand alliances through the governance adaptations that occur during a period of time. We...

L'expansion des marques commerciales dans les filières agroalimentaires s'accompagne de la mise en place de nouvelles relations entre les différents stades de ces filières. Cet article propose une grille d'analyse de ces formes d'organisation basée sur le cadre de l'économie des coûts de...

The objective of the research is to put in evidence the interorganizational dynamics of brand alliances. More specifically the aim of the paper is to identify the business-to-business interactions within brand alliances through the governance adaptations that occur during a period of time. We...