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Creating new clients : marketing and selling professional services
Walker, Kevin; Ferguson, Cliff; Denvir, Paul - 1998
Persistent link: https://www.econbiz.de/10004378333
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The "I designed it myself" effect in mass customization
Franke, Nikolaus; Schreier, Martin; Kaiser, Ulrike - In: Management science : journal of the Institute for … 56 (2010) 1, pp. 125-140
Persistent link: https://www.econbiz.de/10003946178
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Mass-customised products : are they bought for uniqueness or to overcome problems with standard products?
Michel, Stefan; Kreuzer, Michael; Kühn, Richard; … - In: Journal of customer behaviour 8 (2009) 4, pp. 307-327
Persistent link: https://www.econbiz.de/10003916596
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Segmenting consumers on their lifestyle characteristics
Krishnan, Jayasree; Murugan, M. Sakthivel - In: Paradigm : the journal of Institute of Management Technology 10 (2006) 2, pp. 55-66
Persistent link: https://www.econbiz.de/10003510212
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Why many users want custom products
Hippel, Eric von - In: Innovation and entrepreneurship, (pp. 220-233). 2009
Persistent link: https://www.econbiz.de/10003859321
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Einsatz von Expertenurteilen in der Zielkundenselektion
Folkerts, Henning - 2010
Persistent link: https://www.econbiz.de/10003937438
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Einsatz von Expertenurteilen in der Zielkundenselektion
Folkerts, Henning - 2010
Persistent link: https://www.econbiz.de/10008728278
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Massenindividualisierung : Erstellung integrativer Leistungen auf Massenmärkten
Blaho, Robert - 2001
Persistent link: https://www.econbiz.de/10001570860
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Crisis and transformation : on the corso and ricorso of human systems
Zelený, Milan - In: Human systems management : HSM 31 (2012) 1, pp. 49-63
Persistent link: https://www.econbiz.de/10009532694