Creating new clients : marketing and selling professional services
Kevin Walker, Cliff Ferguson and Paul Denvir
| Year of publication: |
1998
|
|---|---|
| Authors: | Walker, Kevin ; Ferguson, Cliff ; Denvir, Paul |
| Publisher: |
London : Cassell |
| Subject: | Mass Customization | Freiberufliche Tätigkeit | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 196 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-304-70425-3 ; 0-304-70426-1 |
| Classification: | Marketing ; Dienstleistungen: Sonstiges |
| Source: |
Persistent link: https://www.econbiz.de/10004378333